The media industry is in troubled times. There are a lot of things to try out, but how do we know what works – for us and our users?

Together, we’ll find the solutions in 2020. Are you on the team?

The media industry is in troubled times. There are a lot of things to try out, but how do we know what works – for us and our users?

Together, we will find the solutions in 2020. Are you on the team?

We solve the challenges

We solve the challenges

Do you recognize yourself in one or more of these challenges?

  • Low opening and click rates in newsletters
  • Do we have the necessary digital competencies?
  • Our content doesn’t live long enough
  • Should we be looking into robots and automation?
  • How do we engage our users?
  • How to prioritize digital development investments?
  • What are the most important digital trends?
  • How do we build sustainable products and titles?

From hype to action

We are constantly told about news possibilities, tricks and technologies. But which of these are part of the future and which are just talk? Together, we focus on going from hype to action.

Willmore Insight is for you who are working with digital development, business development and/or technology in or around the media industry.

We meet five times a year to get inspired by great speakers and each other to become better at what we do. As a member you’ll also receive reading and audio material, which keep you updated on the digital trends.

Our ambition is to gather the media industry. To talk about the future, the opportunities – and the pitfalls.

And to learnhow to use  the tools which can help us to put action behind our words. Because there is plenty of hype out there.

Lars K Jensen is your host and moderator. More about Lars »

From hype to action

We are constantly told about news possibilities, tricks and technologies. But which are part of the future and which are just talk? Together, we focus on going from hype to action.

Willmore Insight is for you, who is working with digital development, business development and/or technology in or around the media industry.

We meet five times a year to get inspired by great speakers and each other to become better at what we do. As a member you’ll also receive reading and audio, which keeps you updated on the digital trends.

Our ambition is to gather the media industry. To talk about the future, the opportunities – and the pitfalls.

And to learn the tools which can help us to but action behind our words. Because there is plenly of hype out there.

Lars K Jensen is your host and moderator. More about Lars »

Programme for 2020

Programme for 2020

January
Robot journalism

March
Algorithms and automation

June
Newsletters

September
Audio/podcast

November Digital trends in 2021

January 23rd: Robot journalism

Andreas Marckmann, fellow at SDU in robot journalism and automation

What can we learn from abroad? What’s happening in Denmark? And how do we get started?

Andreas Marckmann Andreassen is the digital editor at Journalism (the #1 trade magazine for Danish journalists) and has been researching robotics and automation in journalism for six months as a fellow at the University of Southern Denmark.

Hear him share his most important findings and get his upcoming book for free. Andreas hopes the book is ready for the event – if not, you’ll receive it once it’s published.

Panel debate
After Andreas’ talk we’ll have a panel debate on robot journalism in the media industry, starting from Andreas’ conclusions.

We’ll be talking with those that are already using robotics and automation and hear why and how they got started. And what challenges, the automation introduces.

You’ll meet:

  • Andreas Marckmann Andreassen
  • Geir Terje Ruud, Chief Development Officer in NTB
  • Kristoffer Gravgaard, Chief Development Officer at Ritzau
  • Søren Pedersen, developer and expert in automation at Ekstra Bladet
  • Tania Andersen, developer and journalist at Version2
  • Rune Heidtmann, robot editor at Jysk Fynske Medier

The panel debate will be moderated by Lars K Jensen.

March 30th: Algorithms and automation

Nick Diakopoulos, Assistant Professor in Communication Studies and Computer Science (by courtesy) at Northwestern University where he is Director of the Computational Journalism Lab (CJL) and author of  ‘Automating The News’.

"Automating The News"

Robots, algorithms and automation has already made its way into the media industry. But what does it all mean? Are journalists supposed to build robots – and are we all it risk of being replaced?

And what do we need to be aware of before, during and after implementing automation?

Nicholas Diakopoulos is the author of ‘Automating The News’ which is an absolute must-read, if you work with (or are interested in) automation and algorithms in journalism. He is one of the people on this planet who knows the most on automation in the media and publishing industry.

That makes this a unique opportunity to listen and talk to one of the greatest profiles within this field.

When you join Willmore Insight you’ll of course receive your own copy of ‘Automating The News’, just as you’ll receive a book everytime we have an author visiting.

We’ll also be joined by Google. We are working on the final details on who from Google will join us.

June: Newsletters

Martijn de Kuijper, founder and CEO, Revue.

How to make money on your newsletter.

Newsletters and email are still one of the most important channels for digital publications. Dating back to 1971, good ol’ email has been ruled out by a number of experts – but it is still here. And perhaps it is more important for publishers than ever.

This is were publishers can form a direct bond with the users and readers – and nothing says “engagement” like opening an email newsletter.

To some, the newsletter is becoming more than just a channel to market content. Increasingly, newsletters are becoming products of their own – which can be sold on a subscription basis. In Denmark we have ‘Føljeton’ and on a global scale, some of you will most likely know Ben Thompson and his ‘Stratechery’-newsletter.

Paid newsletters will be a part of the future for many – but how to do it right? And are there some types of newsletters that are better suited for paid subscription than others?

In June, we are joined by Martijn de Kuijper. He has founded ‘Revue’ which – besides being a fresh and exiting take on what a newsletter management system can be and look like – is also among the top products and services in paids newsletters.

Martijn will talk about working on and with Revue and how they saw the need – so expect to hear about market analysis and product development.

September: Audio and personalization

Steffen Raastrup, Head of Content for Podimo Danmark.

Dorte Palle Jørgensen, #TK

Is sound sustainable?

In September 2020, the Danish podcasting startup Podimo turns 1. We’re joined by their Danish Head of Content, Steffen Raastrup, who’ll give us a status after the first year.

How did the initial launch go? What about the time after the launch? Which surprises and disappointments were there? And how does the upcoming year look for Podimo?

And what can the rest of us learn by working with audio and strategy – and launching a paid subscription product in a market, where people are used to everything being available for free?

We’ll also be talking about the more practical matters in podcasting. For are the challenges facing podcasters (be they self-employed or part of the media company) when they want to go from idea and concept to something people actually want to spent time listening to.

To tell us more about that, we are joined by Dorte Palle Jørgensen, which runs multiple courses on podcasting, co-founder of Nordic Podcast Academy and has many years of experience from The Danish Broadcasting Corporation (DR).

Dorte produces podcasts herself but she also helps and consults on podcasting to create value for the listeners.

November: Digitale tendenser i 2021

Trine Nielsen, principal at the Danish School of Media and Journalism, DMJX.

Aske Kammer, Associate Professor and Head of Studies at The IT University of Denmark.

Lars K Jensen, Head of Digital & Product at Willmore and longtime observer of digital journalism and the digital media industry.

Which digital trends will be the most important in the upcming year in and around the media industry? Where should we invest more – and where should we not?

In short: What calls for action and what is just hype?

The future seen from DMJX

We are joined by Trine Nielsen, who is the principal of the Danish School of Media and Journalism, DMJX.She’ll give us some of her views and will talk about what future they are preparing their students for.

After Trine’s talk we’ll have a debate on how ready the students are for the realities of digital media and pulishing – and whether more can be done in the relation and dialogue between industry and educational institutions.

The Future of the Media

Lars K Jensen (Head of Digital & Product at Willmore) and Aske Kammer from The IT University of Copenhagen together edit the publication ‘The Future of The Media’.

There, thye ask a number of profiles and key persons to write about their thoughts on the upcoming year in digital media.

We end 2020 with some of the best and most interesting takes from The Future of the Media – and discuss how we should all relate to 2021 in digital media.

Here's why you should join

Besides listening and talking to some of the best and brightest you also be in the company of some of the profiles and front runners on the Danish media industry.

And because you go through the process and progress together, you’ll have a great opportunity to learn from each other and build strong relations.

We end every event with a dinner, where you’ll get a chance to continue the conversations or open up new ones.

When we are joined by a speaker who has also published a book, you naturally don’t have to spend time and money on getting the book.

We make sure that you receive the book well in advance (usually at the event leading up to it) so you have plenty of time to read and study the possibilities and issues.

If you would like to be able to bring a colleague of your choice to every event, just choose ‘+1’. It doesn’t have to be the same colleague every time, so it could be your boss at one event and a member of your team at the next event. Your call.

If you want to bring more than one colleague, ‘Team’ is the right package for you. As a team, you yourself decice on how many people you want to show up.

We all know that it is impossible to predict the future – especially in the realm of digital media. There can be events or launches that couldn’t have been foreseen which affects the market, the industry og maybe youself.

As a member of Willmore Insight you’ll receive at least 8 briefs a year which will bring you up to speed on events like that. And when something has a certain scale or impact, we’ll invite you all to a “pop up event”, where we talk about what happened and dive deeper into it.

If you have either ‘+1’ or the ‘Team’ package you are more than welcome to bring colleagues, of course.

Premium

Exclusively for you
  • 5 events
  • Catering
  • Minimum 8 briefs
  • Books and other literature
  • Digital Ugerevy in audio
  • Bring a colleague
  • Bring several colleagues
  • Discount when hosting events

+ 1

Bring a colleague of your choosing
  • 5 events
  • Catering
  • Minimum 8 briefs
  • Books and other literature
  • Digital Ugerevy in audio
  • Bring a colleague
  • Bring several colleagues
  • Discout when hosting events
Early bird

Team

Get all of the benefits
  • 5 events
  • Catering
  • Minimum 8 briefs
  • Books and other literature
  • Digital Ugerevy in audio
  • Bring a colleague
  • Bring several colleagues
  • Discount when hosting events

Would you like to join us?

Would you like to host?

As a host, you’ll get the opportunity to talk in fron of the other members as an introduction. Here you can talk about an exciting project or something else.

You can also invite selected clients and partners to the event.

As a host, you arrange for a location and catering.

Contact us at insight@willmore.dk to hear more.

Notice:
We reserve the right to say no to hosts based on considerations regarding the competitive conditions of members and speakers. We say no to sales and product pitches and need to approve your presentation.